Linde Group branding and website
I collaborated with the Linde Group team to redesign their logo, business material, and website. We focused on modernizing and updating the brand’s look and feel in addition to creating a clearer, more engaging website that allows potential clients to get in touch with the team more easily.
Explore the Linde Group website.
Business card design
Starting with an in-person brand workshop
We kicked off our project with brand strategy session in their Berkley, CA offices, where we were able to establish the core values the Linde Group wanted to communicate with their audience.
Digital brainstorming for Linde Group team members who joined the workshop remotely.
Building the brand strategically
We wanted to stand out among competitors and communicate Linde Group’s unique friendly, supportive style of working.
An audit of other IT websites.
Mood board
Sitemap planning
Wireframing the website to understand user flow.
Building the brand system
I created a brand guide and social media templates for the Linde Group team so they could easily extend this design system to their internal materials. I provided templates for their social media, presentations and other materials.
Logo use guidelines
Powerpoint template
Photo style and use guide
Core color palette
We even created inclusive rainbow versions of their logo for use during Pride Month (or whenever!).
