L&M sandwich shop branding

BrandingMenusIllustrationWebsite
Written By Hannah Rebernick

Since they opened in 2019, L&M has become well known in Chicago’s Lincoln Square neighborhood for their hand-crafted, always fresh sandwiches. In 2025 we created a new sub-brand for the sandwich shop within the shop.

Though they still loved the branding for the store, owner Rebecca Goldfarb wanted to have some more playful elements for their launch of a full breakfast, lunch and cafe menu.

Yes, all of the characters have names, and yes, Tinny the tinned fish is my favorite.

Photos provided by L&M Fine Foods, K. Rosales Photography

 

Menu design & layout

Hannah Rebernick

I’m an independent designer who focuses on brand identity systems and concept-driven creative projects. I’m also a dog mom, mentor, mid-westerner, and denim lover.

I love partnering closely with clients small and large to create designs that reflect their unique values and positioning.

http://www.hannahrebernick.com/
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