Columbia College Chicago created Family Rooms to establish lounge spaces where students could study, relax and socialize. The rooms have a familiar, home-like quality while maintaining the fresh and vibrant identity of Columbia as a whole. The design was inspired by early American patchwork quilts as well as textile dip-dyed techniques. The modular pattern establishes the brand of the Family Rooms; the customized lettering in the accompanying mark mimics the geometric styling of the individually designed squares.