#YESmeansTEST was a campaign to raise awareness for STI testing in people under 25. With the growth of sex posititivity and conversations around consent, we wanted to create a site that would cater to young people and explain the facts about STI testing simply. The design for the website and campaign materials takes the microscopic shapes of STI strains and translates them into approachable icons and patterns.
Client: Hologic
Deliverables: Website mobile and desktop layouts, social media posts, printed postcard, digital signage
Team: Edelman Chicago: Erin Gallagher (CD), Karen Schmidt (DD), David Sookochoff (AD)
